Step inside Paul McCartney's private home recording studio in "Mull of Kintyre," a Dolby Atmos VR experience in the Jaunt VR app. (Photo: Business Wire)
SAN FRANCISCO--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE:DLB) and Jaunt Inc., the industry leader in cinematic virtual reality (VR), today announced the launch of the first dedicated VR content portal featuring titles mixed in Dolby Atmos® sound to enhance viewers’ sense of realism within the Jaunt® VR app.
A custom, branded environment, the Dolby Atmos portal will allow viewers to easily access all available Dolby Atmos enabled VR experiences on the Jaunt VR app. To enjoy Dolby Atmos titles, users can download the Jaunt VR app for iOS, Android™, Samsung Gear VR®, Oculus Rift®, or HTC Vive™ and play the titles using any pair of stereo headphones. The titles available in the Dolby Atmos portal at launch include Paul McCartney: Live and Let Die, Jack White: Ball & Biscuit, Jack White: Freedom at 21,Revolt: Big Sean, the Pure McCartney VR series, Black Mass,Rapid Fire: A Brief History of Flight, Earth Encounter, Collisions, the North Face series, Zombie Purge, Time Bubble, Other Space,Visions of California, and more.
As part of the launch, Jaunt is releasing “Mull of Kintyre” in Dolby Atmos, the latest episode in the multi-part documentary series,Pure McCartney VR. “Mull of Kintyre” takes viewers and fans into Paul McCartney’s world as he recounts the inspirations and stories behind his 1977 hit song of the same name. “Mull of Kintyre” has been digitally remastered in Dolby Atmos by the original engineer, Geoff Emerick, resulting in sound that is spatially oriented and incorporates head tracking.
“Over the past twelve months, we’ve been working closely with Dolby and leading filmmakers, musicians and brands to create a library of marquee titles leveraging the Dolby Atmos technology. We truly believe high quality immersive audio in VR is more than half the experience. We’re very excited to offer Dolby Atmos support in the Jaunt VR App for consumers’ enjoyment,” said Cliff Plumer, President of Jaunt Studios. “Experiences like ‘Mull of Kintyre’ in Dolby Atmos truly make you feel like you’re standing there inside of the studio with Paul as his stories come to life all around you.”
“Jaunt titles such as ‘Mull of Kintyre’ make excellent use of Dolby Atmos,” said John Couling, Senior Vice President, E-Media Business Group, Dolby Laboratories. “Viewers will have the rare opportunity to experience Paul McCartney’s journey with three-dimensional immersive audio and unprecedented realism. We’re looking forward to seeing more content creators take advantage of Dolby Atmos on the Jaunt platform, bringing high-quality, fully immersive audio visual VR experiences to consumers.”
The Jaunt ONE camera and Jaunt Cloud Services are now available for rental, allowing anyone to shoot, edit, and distribute high-quality, immersive cinematic VR experiences with Dolby Atmos. Now, with the support of Dolby Atmos, VR content creators can leverage the full Jaunt platform to bring their immersive stories to audiences with precise spatial audio and make them readily available for audiences worldwide.
For a behind the scenes look at the filming of the Pure McCartney VR series, and the work that went into the Dolby Atmos remastering, click here.
Jaunt is pioneering the future of creative storytelling through cinematic virtual reality. Founded in 2013, Jaunt is the leading developer of hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. In addition, Jaunt works with leading creatives—from brands to artists to filmmakers—to create cutting-edge content through its studio arm, Jaunt Studios. Headquartered in Palo Alto, California, the company also maintains a presence in Los Angeles and produces branded and original VR content for audiences worldwide. Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Peter Gotcher, Blake Krikorian, and Sky (corporate.sky.com). Experience more at www.jauntvr.com.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visitwww.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. DLB-G