Thursday, February 26, 2015
Dolby and Jaunt Join Forces to Deliver the Next-Generation Cinematic VR Experience
Dolby Atmos enhances “presence” in cinematic virtual reality with precise and lifelike moving audio
San Francisco, February 26, 2015—Dolby Laboratories, Inc. (NYSE:DLB) today announced that it is working with Jaunt to enable the next generation of immersive storytelling, known as cinematic virtual reality. Jaunt will release three virtual reality applications—Live and Let Die by Sir Paul McCartney, as well as clips from monster film Kaiju Fury! and horror thriller Black Mass—that will be available in Dolby Atmos® via the Google Play™ Store in the coming weeks. The Dolby Atmos experience will be available via the Jaunt app on select mobile devices. Demos of these clips will be available at Dolby’s hospitality suite at Mobile World Congress 2015.
Immersive audio is critical to storytelling in virtual reality (VR). It builds a rich layer of information that enhances the sensation of presence and directs people where to look at critical moments in the virtual environment. Dolby Atmos allows content creators to guide viewers through an optimal VR experience with lifelike moving audio that informs and complements the 360-degree visual experience. Viewers of Jaunt’s 360, 3D content can now experience an unparalleled level of realism that offers the greatest sense of “being there.”
Jaunt, a leader in creating and delivering the world’s most immersive VR content, is the first to deliver the Dolby Atmos experience to VR consumers. Content creators will now be able to produce Dolby Atmos content quickly and easily by leveraging the same Dolby® mixing tools and infrastructure used to mix nine of the top 10 grossing films in 2014.
“Dolby Atmos is essential for delivering a realistic and immersive virtual reality experience that puts audiences in the heart of the story,” said John Couling, Senior Vice President, E-Media Business Group, Dolby Laboratories. “Dolby’s passion for storytelling, coupled with great content and Jaunt’s VR capabilities, is a natural fit that will bring consumers an incredible entertainment experience.”
“Dolby has pioneered superb audio experiences in the cinema, home, and mobile devices,” said Jens Christensen, CEO and Founder, Jaunt. “It was a natural fit to incorporate Dolby Atmos into Jaunt’s technology to help consumers experience the best VR has to offer.”
Live and Let Die, from Sir Paul McCartney’s 2014 concert at San Francisco’s historic Candlestick Park, was mixed in Dolby Atmos by Grammy® award-winning producer Giles Martin at the legendary Abbey Road studios in London.
“By using Dolby Atmos to place and move sounds where they need to be, Jaunt and Dolby’s technologies recreate the concert experience and make viewers feel as if they were on stage during the performance,” said Giles Martin, rerecording mixer for the Dolby Atmos mix.
The McCartney concert performance and both films were recorded using Jaunt’s 360-degree stereoscopic 3D cameras and soundfield microphones. The audio was then mixed and encoded using Dolby Atmos tools. Jaunt’s latest applications can now decode and render the full end-to-end Dolby Atmos experience.
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About JauntJaunt is developing the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. Jaunt’s algorithms for complex computational photography allow content producers to create incredible immersive 360- degree, stereoscopic 3D, cinematic VR experiences using existing production software. The company’s investors include Highland Capital Partners, Google Ventures, Redpoint Ventures, Peter Gotcher, Blake Krikorian, and British Sky Broadcasting (corporate.sky.com). Experience more at www.jauntvr.com.
About Dolby AtmosDolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others. Now people can enjoy Dolby Atmos in the cinema, in their home theaters, and on mobile devices. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby LaboratoriesDolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.
SutherlandGold Group for Jaunt
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S15/28648 DLB-G