by Arthur van Hoff -
Virtual reality is something many people have heard of, but few have experienced. Yet trying to put it into words is, as one blogger stated, “like trying to take a picture of your favorite song.” Poised to disrupt the way we see, live, and engage with the world, the fully immersive experience of VR has the potential to change the face not just of gaming or entertainment, but has implications for education, travel, healthcare, real estate, and more.
Today, you can put on VR goggles and have an immersive experience beyond your imagination - with high-definition 360-degree, 3D video and binaural audio, you can feel as though you’re in the world’s most spectacular places, on stage next to your favorite musician, or on the field cheering on your home team, even when you’re thousands of miles away.
The truly exciting part about virtual reality is that this is just the beginning. The potential applications for this technology is something that excites us tremendously and we are continuously exploring.
Much of the content that is currently being developed for virtual reality goggles is simulated or digitally produced, along the lines of video games. At Jaunt, we’re building the full-stack technology to create cinematic VR. This includes the camera, software editing, and content production. Instead of exploring a simulated world, you can be transported to other places in the real world.
This also means exploring new means of storytelling beyond the current capabilities of traditional filmmaking. We’re discovering new ways to use the technology, and it’s opening up huge new doors for writers, directors, actors, artists, and other content creators.
We’ll be sharing some of what we’ve discovered and created at the Tech In Motion event this evening in Mountain View, and at the VR Happy Hour in San Francisco tomorrow evening. We look forward to sharing the experience of cinematic VR with you.